MAM
HUL top advertiser, Amazon India most advertised brand in week 38: Barc
Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).
Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.
ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.
Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).
Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.
Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
