MAM
HUL top advertiser, Amazon India most advertised brand in week 38: Barc
Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).
Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.
ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.
Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).
Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.
Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
