Brands
HUL picks up a stake in Lucro to turn plastic waste into treasure
MUMBAI: Hindustan Unilever Ltd (HUL) is putting its money where its sustainability pledge is, snapping up a 14.3 per cent stake in Lucro Plastecycle, a rising star in recycled flexible plastics. The deal, approved by HUL’s board today, marks a fresh push towards a zero plastic waste future.
Lucro isn’t just in the business of recycling—it’s on a mission to turn trash into cash by converting post-consumer flexible plastics into high-quality recycled material. The tieup with HUL aims to boost the supply of recycled content for packaging, giving businesses a clearer path to sustainability and tackling the challenge of hard-to-recycle plastics.
“This investment is a significant step in building the capabilities in recycling and developing the circular economy model for plastic, which is in line with our firm belief that what is good for India is good for HUL,” said HUL CEO & MD Rohit Jawa.
Lucro managing director Ujwal Desai said the deal will help ramp up recycling capacity and drive large-scale commercial adoption of post-consumer resin. “This investment by HUL paves the way for us to set a new benchmark for sustainable plastics,” he said.
HUL, India’s biggest FMCG player, already reaches nine out of ten Indian households—and now, it wants to clean up the planet while it’s at it.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
