MAM
HUL is top advertiser in week 47: Barc
Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 (‘000s). Reckitt Benckiser (India) Ltd was second at 3426.36 (‘000s). Ponds India maintained its hold at the third spot with ad volumes of 1006.19.
Cadbury’s India Ltd, Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Lakme Lever Ltd, Colgate Palmolive India Ltd, GCMMF, and Ultratech Cement followed.
Harpic Power Plus 10X Max Clean led the brands list with ad volumes of 438.99. Ultratech Cement and Horlicks were at the second and third positions, respectively.
Lizol, Veet Men Hair Removal Cream, Amazon Prime Video, Dettol Antiseptic Liquid, Dettol Toilet Soaps, Fanta and Clinic Plus Shampoo grabbed the remaining slots.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
