MAM
HUL is top advertiser in week 47: Barc
Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 (‘000s). Reckitt Benckiser (India) Ltd was second at 3426.36 (‘000s). Ponds India maintained its hold at the third spot with ad volumes of 1006.19.
Cadbury’s India Ltd, Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Lakme Lever Ltd, Colgate Palmolive India Ltd, GCMMF, and Ultratech Cement followed.
Harpic Power Plus 10X Max Clean led the brands list with ad volumes of 438.99. Ultratech Cement and Horlicks were at the second and third positions, respectively.
Lizol, Veet Men Hair Removal Cream, Amazon Prime Video, Dettol Antiseptic Liquid, Dettol Toilet Soaps, Fanta and Clinic Plus Shampoo grabbed the remaining slots.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
