MAM
HUL is top advertiser in week 42: Barc
Mumbai: With ad volumes of 4257.91, FMCG major Hindustan Lever Ltd (HUL) continued to lead Barc’s top advertiser tally in week 42 (16-22 October). Reckitt Benckiser (India) Ltd was at the second position with 3476.66 (‘000s).
Godrej Consumer Products Ltd, which usually languished at the last five slots, jumped to the third in week 42. It was followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Ponds India, ITC Ltd, Amazon Online India Pvt Ltd, and Colgate Palmolive India Ltd. Marico Ltd registered a fresh entry at number 10.
Maintaining the lead with 412.16 (‘000s) HUL’s Horlicks was the top advertised brand in week 42. Dettol Toilet Soaps and Amazon India were at the second and third positions.
Veet Men Hair Removal Cream was the new entrant at number four. In a striking development, Dettol, which used to be among the top three performers generally, slipped to the last position. In between, the chart was populated by Lalithaa Jewellery, Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, Disney+ Hotstar, and Moov Pain Balm.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
