MAM
HUL is top advertiser in week 42: Barc
Mumbai: With ad volumes of 4257.91, FMCG major Hindustan Lever Ltd (HUL) continued to lead Barc’s top advertiser tally in week 42 (16-22 October). Reckitt Benckiser (India) Ltd was at the second position with 3476.66 (‘000s).
Godrej Consumer Products Ltd, which usually languished at the last five slots, jumped to the third in week 42. It was followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Ponds India, ITC Ltd, Amazon Online India Pvt Ltd, and Colgate Palmolive India Ltd. Marico Ltd registered a fresh entry at number 10.
Maintaining the lead with 412.16 (‘000s) HUL’s Horlicks was the top advertised brand in week 42. Dettol Toilet Soaps and Amazon India were at the second and third positions.
Veet Men Hair Removal Cream was the new entrant at number four. In a striking development, Dettol, which used to be among the top three performers generally, slipped to the last position. In between, the chart was populated by Lalithaa Jewellery, Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, Disney+ Hotstar, and Moov Pain Balm.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
