MAM
Huge Syst. retains Asia Media Products as exclusive manufacturer’s representative for Asia
MUMBAI: Huge Systems, Inc., a leading storage solutions provider for the content creation, broadcast and delivery markets, has announced the retention of Asia Media Products as the exclusive manufacturer’s representative for Asia.
The growth of digital video and High Definition applications in Asia now includes video post production, broadcast, content creation, animation, and graphics for film and gaming. As a result, production and creative professionals require powerful, scalable and reliable storage that is capable of meeting present as well as future standards, and is interoperable among a variety of operating systems and platforms. Huge Systems has developed a respected range of RAID storage products for a variety of high bandwidth SD and HD applications that meets these requirements, informed an official release.
Asia Media Products will provide sales growth, business planning, marketing assistance, and front-line technical support for Huge Systems throughout the Pacific Rim.
“We welcome Asia Media Products as our exclusive product representative for the burgeoning Asian arena,” states Huge Systems vice president sales Jerry Palace. “Asia is a major producer of digital media content for professional, corporate, as well as consumer audiences, both foreign and domestic. Critical to our success in Asia is the need for savvy technical and sales support already familiar with these markets. Asia Media Products has a demonstrated track record of success in these areas and we look forward to a diversity of users around the Pacific Rim discovering the advantages of Huge Systems storage technology.”
Asia Media Products CEO Robert Stacy concurs, “Huge Systems has built a solid and respected reputation for high performance storage products for a variety of video and imaging applications. We look forward to nurturing this relationship and bringing Huge Systems products to the forefront among a variety of content and video production professionals across the Asian region. We look forward to bringing our resources to bear on behalf of Huge Systems.”
Stacy has over 12 years of combined direct experience in sales, marketing and product development of digital media technology. Stacy was formally the Worldwide Director of Product Management for Avid Technology and the Asia Pacific and Western US Sales Director for Teranex.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
