MAM
Huella makes its ad move, ropes in Prabhvir Sahmey as strategy advisor
MUMBAI: When an adtech player wants to make a statement, it brings in a strategist who’s seen the script unfold for decades. Huella, one of India’s fastest-growing independent adtech companies, has appointed Prabhvir Sahmey as strategic advisor, a move designed to sharpen its market narrative and fuel its next growth chapter. Sahmey isn’t new to the spotlight. With 25 years of experience across digital, media, and adtech, he has played pivotal roles in shaping India’s advertising ecosystem. His most recent stint was as senior director, ad sales at Samsung Ads, where he drove innovation in connected TV and programmatic solutions.
For Huella, which is rapidly scaling from being a challenger brand to a market mover, Sahmey’s addition is about more than just marquee credentials. Based out of Delhi/NCR, he will guide the company’s efforts to strengthen its product portfolio, refine internal structures, and amplify its external presence.
“Huella has always been about building something larger than a company, it’s an ecosystem where creativity, technology, and credibility meet,” said Huella co-founder & CEO Prrincey Roy. “Bringing Prabhvir on board is a deliberate step to ensure we scale this vision with discipline and ambition.”
For his part, Sahmey called the appointment “an exciting opportunity to work with a transformational leadership team that’s building a future-ready adtech ecosystem.” He added that Huella’s clarity of vision makes it a fertile ground for meaningful impact.
As the adtech sector in India prepares for a period of consolidation and innovation, Huella’s latest move signals that it wants to play in the big leagues not just chasing growth, but writing the next chapter of the country’s digital advertising playbook.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
