MAM
Huawei appoints new creative and media agencies
MUMBAI: Huawei Technology has appointed new partners to handle its creative, media, on-ground and online duties.
Contract Advertising won the creative mandate following a multi-agency pitch that also involved Draftfcb Ulka and Mudra, the incumbent agency.
Besides Contract, Motivator of GroupM will be the media partner, Encompass will be the on-ground partner and iContract would back Contract on the digital front.
Contract will work on three verticals of Huawei — terminal,
enterprise and network and aim to establish the company’s devices in open market launches of its Android devices, tablets, data card etc.
The agency’s prime focus will be terminal business that will involve promotion and launch of mobile handsets and other devices. Contract will also take care of the growing B2B business.
Contract Advertising GM Prashant Mathur said, “While we listened very attentively and keenly to the client’s needs and requirements, in our presentation, we remained true to what we believed the corporate brand and the product brands required.”
Huawei- devices marketing and solutions director Anand Narag added, “Huawei has traditionally been a strong B2B brand. We have now set ourselves a target to be amongst the top five handset brands globally by 2013.”
Narag also stated that the company is now looking forward to Contract as a single window marketing partner to spearhead all communication solutions across mediums – traditional as well as non-traditional.
Huawei-Network marketing and solutions director Sethu Raman asserted that the creative idea from Contract was adaptable to their multiple categories.
