MAM
HP strengthens Z by HP portfolio of mobile workstations for Creative Professionals in India
New Delhi: HP Inc. India today introduced a series of new, next generation Z by HP mobile workstations designed for creative and technical professionals, executives and students who demand high-performance computing and premium experiences. Z by HP mobile workstations come with unmatched productivity and versatility, precision inking experiences, the brightest displays, tool-less access and refined design aesthetics.
This new lineup features cutting-edge design, innovative collaboration tools and advanced security features to transform the creative process. Z by HP devices are built on precision-crafted machined aluminum for enhanced structural integrity, durability and weight-savings, and streamlined narrow border displays enabling more screen space in a smaller chassis.
Vickram Bedi, Senior Director, Personal Systems, HP Inc. India said, “The modern design professionals require devices that don’t just enable the creative process but elevate it. Creative and technical professionals need accelerated performance that can improve workflows and robust security features that provide constant protection and resiliency. From the most powerful convertible PC to the most powerful and secure mobile workstations, Z by HP are the ideal computing devices for these consumers.”
The Z by HP workstations are designed for artists and creative professionals who value the freedom to express their craft and creativity. HP’s #IAmAChangemaker campaign powered by Z by HP, aims at inspiring the creative minds to expand their horizons and unlock their creativity. With this new campaign, HP invites changemakers from across India to come together and become a part of a larger community that is bound with its shared love and passion for art and creativity. Details of the #IAmAChangemaker campaign available on: www.zchangemaker.com
Ms. Neelima Burra, Country Marketing Director, HP India said, “Today’s generation aspires for significance, have a different perspective and challenge the stereotypes. They think freely, follow their passion and create what their heart desires. With Z by HP, we are enabling these artists to take the next leap in creativity and become part of the #IAmAChangemaker campaign. The campaign will inspire individuals to fuel their creative ambitions and also offer an opportunity to be mentored by the best minds in the industry.”
The new Z by HP portfolio in India includes:
The HP ZBook 14U G6 is a Thin-and-Light Mobile Workstation Laptop perfect for next generation of power users who want true mobility and use professional ISV certified applications. The ZBook 14u is the world’s first 100% AdobeRGB 14” mobile workstation laptop with a 600 nit panel. These features combined with the ambient brightness sensor that automatically changes based on environment ensure consistent color accuracy and brightness. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.
The HP ZBook 15U G6 is a Thin-and-Light Mobile Workstation (18.6mm and 3.89lbs) that can cater to the next generation power users who want high performance without the weight. This mobile workstation, delivers power, security, and durability in an ultra slim design. Moreover, with 15 inches (diagonal) of screen size, users can work in multiple tabs for maximized productivity. It also offers full-size numeric keypad, which can get the data-driven tasks done in a short span of time. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.
The HP ZBook Studio X360 is a powerful Convertible PC, meant for creative professionals who want the latest convertible design but also need the pro-grade performance. It provides ultra-fast performance and renders photorealistic images with the latest Intel® Core™ i9 processors and certified NVIDIA® Quadro® P2000 graphics. It is a device that provides the comfort of a laptop, the convenience of a tablet, and the luxury of additional modes.
The HP ZBook 15 G6 is a Mobile Workstation ideal for product developers and engineers who do heavy design, engineering and simulation workflows on location. It provides blazing-fast performance with the heaviest multi-app and VR workloads with next gen, VR-ready NVIDIA® Quadro® graphics. HP Sure View privacy screen stops visual hacking, and RAID 1 keeps a backup copy of all of user files.
The HP ZBook 17 G6 is a powerful mobile workstation, built for video editors and VR developers who need desktop performance on-set and when traveling. It enables a studio quality experience for the users on the go with the 17" diagonal HP DreamColor anti-glare display. Users can blitz render times and speed through multi-app workflows with next gen NVIDIA® Quadro® graphics, 128 GB of memory and multiple cores. The distinct thermal design keeps the machine cool and quiet
The standard features in the new Z by HP workstations include long battery life with HP Fast Charge, HP Client Security Manager, Bang & Olufsen audio more.
Pricing and Availability
HP ZBook 14U and HP ZBook 15U will be available from a starting price of INR 98,900and INR 96,990 respectively
HP ZBook Studio X360 will be available from a starting price of INR 159,900
HP ZBook 15 G6 and HP ZBook 17 G6 will be available from a starting price of INR INR 121,900 and INR 167,900 respectively
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
