Brands
How brands are celebrating Christmas 2020
NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season.
Coca Cola
Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London.
Make holidays blissful than ever by giving the gift of love to your dear ones. Add more joy with Coca-Cola & good food. #XmasWithCocaCola
Buy now – https://t.co/CSsdqWFsWR pic.twitter.com/NInrxkuG0n— Coca-Cola India (@CocaCola_Ind) December 11, 2020
Wiggles
Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol #WiggleBells asking pet parents to make their fur babies a part of the festivities.
Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.
Bennet and Bernard Group
In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’
Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.
Shorts TV
Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV.
Chupa Chups
One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy.
Winkies
Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
