Ad Campaigns
How 11 Wickets got puppet Pappinder Singh playing fantasy cricket
Mumbai : Pappinder Singh is a witty man. Pappinder Singh knows the difference between the smart and the naive. Also, Pappinder Singh is a puppet, but as humanlike as any one of us and he is now the face of 11 wickets, an online fantasy cricket league.
11 Wickets has released a series of films to create awareness around its offerings. Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes everything Pappinder says on its face value without understanding it completely. This hilarious banter between the guy’s fascination for a particular food and Pappinder’s animated outburst at this guy’s simpleton arguments draws across an analogy between the unique features of 11 Wickets, creating memorable stories.
Conceptualised and executed by Shreyansh Innovations, one of Kolkata’s leading creative ad agency, the campaign has three films which are live across TV and all digital channels, including social media and OTT.
Ability Games managing director Suraj Chokhani commented on the campaign, “When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”
Shreyansh Innovations founder Shreyansh Baid says, “Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. We wanted to move away from this clutter and have a brand ambassador on board that people will truly relate to and remember for a long time.”
Adding to it, chief creative officer Debdarsan Dutta and creative director Vaishakh Jhunjhunwala from Shreyansh Innovations said, “Fantasy gaming is becoming a very huge domain with millions of players getting added every day. But what isn’t happening is the way these apps promote themselves. All of them look and sound the same when it comes to their offerings. That’s the barrier we wanted to break with a clutter-cutting campaign that doesn’t just talk about its unique features in an interesting way but also creates a high recall value for the consumers. We hope Pappinder Singh and his flatmate are able to do exactly that.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
