MAM
Housing.com CEO Rahul Yadav apologises; withdraws resignation
MUMBAI: It was on Tuesday morning that the news of Housing.com CEO Rahul Yadav resignation started making rounds. The reports had excerpts from the resignation letter written by the 26-year-old CEO on 30 April to the board members and investors, which denigrated their “intellectual capability.”
The letter said, “I don’t think you guys are intellectually capable enough to have any sensible discussion anymore. This is something, which I not just believe but can prove on your faces also.”
If media reports are to be believed, the investors of Housing were considering removal of Yadav due to concerns over strategy and his conduct.
The board met later in the day to discuss the resignation and also chart a new plan for the newly launched company. During the meeting, the Housing.com board reconstituted to include all the main shareholder representatives. Post the meeting, through an official statement, Housing.com said, “After some good conversations the board has reaffirmed its faith in Rahul Yadav’s vision at Housing.”
Yadav, who has now withdrawn his resignation, said, “After some frank and healthy discussions with the board I have agreed to withdraw my resignation and I apologise for my unacceptable comments about the board members. I look forward to staying on at Housing as CEO and building an even greater company, while working in full harmony with the board.”
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
