Ad Campaigns
House of Hiranandani names Gul Panag as HTHM 10th edition’s event ambassador
Mumbai: House of Hiranandani is proud to announce actor and passionate runner Gul Panag, as the ambassador of the 10th edition of Hiranandani Thane Half Marathon (HTHM). The event, one of the biggest half marathon in Thane, will take place on Sunday, 11 February at Hiranandani Estate.
Over the past nine years, the Hiranandani Thane Half Marathon has attracted over 95,000 participants and this year it aims to surpass all the previous records. Featuring three categories including a Half Marathon (21 km), Dream Run (10 km), and Fun Run (4 km), the marathon will begin at Hiranandani Estate and traverse through Ghodbunder road, Upvan and will culminate at the start point.
Going beyond the run, the Hiranandani Thane Half Marathon takes an impactful stance on environmental conservation. It is aligned with the House of Hiranandani’s #TomorrowMatters campaign that encompasses four pillars of sustainability – Grow Green, Eco-Enlighten, Waste Wise, and Energy Smart – in order to address pressing environmental challenges and advocating for sustainable lifestyles.
House of Hiranandani VP, marketing strategy Prashin Jhobalia, “It is our privilege to host the 10th edition of Hiranandani Thane Half Marathon. As we gear up and prepare ourselves for this highly significant milestone, our vision and objective extends far beyond the marathon itself. We aspire and strive to inspire each one at the marathon to embrace and incorporate sustainability as an integral part of their lives.”
Actor and event ambassador for the 10th Hiranandani Thane Half Marathon Gul Panag said, “I am honored to be a part of the 10th Hiranandani Half Marathon, graciously hosted by the House of Hiranandani. I commend the brand for organizing such a monumental event that promotes fitness and a sustainable lifestyle. With the impact of climate change turning worse year after year, it is time for us to change and adopt a lifestyle that is in sync with nature.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
