Brands
Honor taps Zivpreet Kaur to lead India marketing
MUMBAI: Smartphone maker Honor has appointed Zivpreet Kaur as its marketing director for India from late 2024. Zivpreet brings substantial experience from her previous role as regional media, advertising & communications lead for the Middle East and Africa region, where she managed media strategy across multiple territories.
The appointment comes at a crucial juncture for Honor, which has been working to strengthen its position in India’s fiercely competitive smartphone market. Zivpreet’s expertise spans digital transformation, e-commerce, and cross-functional team leadership—skills that align with Honor’s ambitions in the Indian market.
Prior Honor, where she is celebrating her sixth year, Zivpreet held senior positions at Huawei consumer business group and Dentsu Aegis Network, where she managed global accounts including General Motors, MasterCard, and Philips. Her track record includes developing integrated marketing campaigns and optimising media investments across traditional and digital channels.
The move signals Honor’s commitment to bolstering its marketing operations in India, where the brand faces stiff competition from established players. Zivpreet has been tasked with shaping consumer engagement models and reinforcing brand recognition in what remains one of the world’s fastest-growing smartphone markets.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
