Brands
Honor taps Zivpreet Kaur to lead India marketing
MUMBAI: Smartphone maker Honor has appointed Zivpreet Kaur as its marketing director for India from late 2024. Zivpreet brings substantial experience from her previous role as regional media, advertising & communications lead for the Middle East and Africa region, where she managed media strategy across multiple territories.
The appointment comes at a crucial juncture for Honor, which has been working to strengthen its position in India’s fiercely competitive smartphone market. Zivpreet’s expertise spans digital transformation, e-commerce, and cross-functional team leadership—skills that align with Honor’s ambitions in the Indian market.
Prior Honor, where she is celebrating her sixth year, Zivpreet held senior positions at Huawei consumer business group and Dentsu Aegis Network, where she managed global accounts including General Motors, MasterCard, and Philips. Her track record includes developing integrated marketing campaigns and optimising media investments across traditional and digital channels.
The move signals Honor’s commitment to bolstering its marketing operations in India, where the brand faces stiff competition from established players. Zivpreet has been tasked with shaping consumer engagement models and reinforcing brand recognition in what remains one of the world’s fastest-growing smartphone markets.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
