Ad Campaigns
Honor launches new ad with Bhumi Pednekar
MUMBAI: Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar. The campaign aims to strengthen Honor’s efforts in showcasing the extraordinary journey of people who go beyond the regular to overcome challenges, barriers and stereotypes.
As part of the video film, Pednekar shared the extraordinary journey of how she had to break the mould and gain weight to get her biggest break in the film industry. To make the most out of this opportunity, she had to break the stereotype to find a place for herself and make her presence felt, for she is a no ordinary beauty. With her story, she inspires people to break their own personal mould and ‘Honor’ their real self because you are unique and not an ordinary beauty.
Honor’s #NoOrdinaryBeauty campaign is launched to kickstart the announcement for the brands upcoming smartphone Honor 9N which will not only redefine beauty but is a perfect companion to match a user’s own uniqueness.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
