Ad Campaigns
Honda unveils new campaign for utility scooter – CLIQ
MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.
Developed by TBWA India, the campaign is on air across all popular channels.
Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.
Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.
The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.
Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.
The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.
One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.
The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.
Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”
“Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.
The campaign will be live on television, print, outdoor, PoS and cinema.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
