Ad Campaigns
Honda CB Shine TVC shows when and who raises your collar
MUMBAI: Honda Motorcycle and Scooter India has introduced their latest television campaign ‘Kya Shine Hai!’ for CB Shine.
Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on air across all popular channels. The central theme of the campaign is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.
https://www.youtube.com/watch?v=UEHfvy2T9sQ
The essence of the TVC is represented in the form of a jingle ‘Jab Shine ho super, toh collar upar’. The ad also reinforces the superior comfort level offered while riding a CB Shine with a pillion, be it on any terrain.
The TVC opens with a sequence of a father on his CB Shine dropping his son for his early morning cricket practice. A voiceover in the background introduces the bike as ‘Shine aisi jo subah ki pehli kiran ko bhi piche chor jaye’ As the father sees his son off at the cricket ground, he notices something and signals his son to come back. The father then bends and ties the son’s open shoelace. The son finds his father’s concern and attention inspiring and vocalises his appreciation by raising his father’s shirt collar.
The second sequence shows a newly married couple out for a pleasant evening ride. The husband further emotes his love for his wife by gifting her a rose. The wife appreciates this by raising his collar to show her love and pride for the husband. A voiceover in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’.
Honda SVP – sales and marketing Yadvinder Singh Guleria said, “Our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members and society recognises and appreciates.”
Dentsu One NCD Titus Upputuru said, “When you raise your own collar, it may seem as a form of vanity. But, when someone else raises it instead, it surely is a sign of appreciation.”
Dentsu One SVP – account management Abhinav Kaushik said, “The brand comes with a strong equity and legacy and therefore it’s the cynosure of all eyes. The rider and his loved ones acknowledge and appreciate the ‘shine’ and that has been metaphorically portrayed in the brand campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
