Ad Campaigns
Honda 2-wheelers celebrates the joy of customers in new campaign
MUMBAI: Honda Motorcycle and Scooter India has gone on-air with its new corporate campaign.
The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
The film demonstrates how Honda has given wings of freedom to the ride of millions of Indians in the last 18 years and have touched their lives in different ways. Honda aims to communicate the commitment and experience Honda offers to its customers from pre- sales to after sales, from safety riding training to customisation of products, from racing to adventure.
The brand today has reached a stage where it is not merely known for its products. The brand trust is relevant today in manifold ways. Thus, the idea was to showcase all the myriad ways in which the brand touches the customer.
The story opens in the Honda factory where Honda associates gather for their shifts. The group is joined by Akshay Kumar, the brand ambassador. Towards the end of the film, we see Akshay Kumar himself experiencing the joy of adventure on the hills while riding Africa Twin. The film marks the introduction of Joy Club- Honda 2Wheeler India’s loyalty program which customers can join and enjoy many benefits.
Honda Motorcycle and Scooter India SVP sales and marketing Yadvinder Singh Guleria says, “The trust and patronage of our customers towards 'Brand Honda' reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by 'Serving our Customers with a Smile' in all areas of engagement and provide them with the joy of riding in pursuit of their dreams!!”
Dentsu One EVP account management Abhinav Kaushik adds, “In marketing, we often talk about touch-points through which a brand needs to engage with its customers. For most brands, it’s a tick-mark and a numeric count of how many touch points they have. With this campaign and ground-level initiatives, Honda wants to ‘touch’, ‘empathise’ and ‘engage’ with its customers to create deep-rooted and inseparable bonds of trust and commitment – that transcend the ‘touch-points to trust-points’. The relentless spirit to create long term value for its customers is clearly the objective that Honda is pursuing here.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
