MAM
HomeTown announces its flagship consumer-focussed ‘Mano Ya Na Mano’ campaign
Mumbai: HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign ‘Mano Ya Na Mano’ for its consumers.
In order to drive buzz and salience, HomeTown has conceptualised a month-long sale starting from 8 January to February. The campaign is designed to make the home décor and furniture shopping experience of consumers more memorable by availing the special offers on any of their purchases from a massive selection of latest products across the home décor segments like Furniture, Tableware and Modular Kitchen.
Speaking about the campaign, Praxis Home Retail Ltd managing director Mahesh Shah said, “With the evolving market trends and changing customer requirements, we have been offering home furnishing products that address customer aspirations. Further complimenting these changing needs, we have announced ‘Mano Ya Na Mano’ to bring an enjoyable and hassle-free homemaking with varying lifestyles and preferences. We hope the campaign will help our customers find inspiring home furnishing solutions and make the best choice at unbelievable prices.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
