MAM
Home Credit India launches Diwali campaign
New Delhi: Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style. As a part of the campaign and to support consumers in various ways, Home Credit India has partnered with Reliance Digital and My Jio Store, Samsung, LG, OPPO and Vivo to roll-out special festive offers and customer-friendly finance schemes on smartphones and home appliances.
Consumers can celebrate the festivities of Diwali in their own style with Home Credit as the company is ready with offers across industry’s favourite brands. Consumers can now purchase a Vivo, OPPO, LG and Samsung smartphone/home appliance with Home Credit at easy and affordable EMIs.
Home Credit India chief marketing & customer experience officer Marko Carevic said, “Customers can now celebrate the festivities in their style, with us. With #ApneStyleKaTyohaar campaign, customers will be facilitated with our latest offerings and partnerships this festive season. They can choose the product of their choice from their favourite brands and can easily purchase with Home Credit’s easy finance options. Through this campaign, we hope to share the warmth of this Diwali season with everyone as we prepare to celebrate India’s biggest festival.”
The campaign #ApneStyleKaTyohaar will be aired on Home Credit’s social media channels including Facebook, Twitter, Youtube and OTT platform like Hotstar, highlighting the company’s customer-centricity to enable consumers during these challenging times and inspire them to spread joy and rekindle hope & optimism for life.
Home Credit serves 11.3 million customers with a plethora of hassle-free financing options which can be availed from a strong network of around 31,500 points-of-sale (PoS) presents across 350 cities. The company is committed to drive credit penetration and broaden financial inclusion through responsible lending in the country.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
