MAM
Holi goes digital with Helo
MUMBAI: Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign. During the week-long online campaign which started on March 17th, Helo will be painted bright with Holi colours, not just by its users but also by over 50 regional celebrities who will be engaging users with wishes and other exciting content during this festival. Helo has also designed Holi themed stickers and visual effects for all its users to enjoy.
”As the festival of colours, Holi is celebrated nationwide in various towns across India. We would like to encourage all our users to celebrate digital Holi with Helo in 14 Indian languages. With unique and colourful stickers designed to spread festive cheer amongst our users and give their online profiles a festive makeover, Holi by Helo will bring joy and smiles to many across the country,” said Shyamanga Barooah, Head of Content Operations, Helo.
Along with open screen ad pictures and stickers of ‘Holi by Helo’, there are special effect frames designed with popular celebrity photos, so that users can take selfies with their favourite stars and post them on Helo. Some of the top regional celebrities who will be part of the campaign include Shriya Saran, Hansika Motwani, Tejaswi Madivada, Jwala Gutta, Radhika Pandit, Tejasswi Prakash, Catherine Tresa, Lakshmi Manchu, Rubina Dilaik and Nidhi Agerwal. These celebrities will not only be posting engaging content during these seven days but will also share posts on how they celebrate the festival with the users.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
