MAM
Hindustan Unilever Q2 FY2025 sees 4 per cent decline in PAT amid competitive pressures
Mumbai: Hindustan Unilever Limited (HUL), one of India’s largest fast-moving consumer goods (FMCG) companies, faced a mixed financial performance for the quarter ending September 2024 (Q2 FY2025). While the company managed to maintain a stable revenue flow, posting a modest 2 per cent year-on-year growth, its profit after tax (PAT) took a hit, declining by 4 per cent compared to the same quarter last year. This marked a challenging period for the consumer giant as rising input costs and sluggish consumer demand weighed down its profitability.
The financial results released on 23 October 2024, indicate that HUL’s revenue from operations stood at Rs 15,319 crores, up from Rs 15,027 crores in Q2 FY2024. However, the company’s Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) margins saw a slight contraction. EBITDA for the quarter came in at Rs 3,647 crores, marking an 80 basis points (bps) decline to 23.8 per cent from 24.6 per cent in the same period last year.
A key highlight from the results was the dip in PAT to Rs 2,612 crores, down from Rs 2,717 crores in Q2 FY2024, representing a 4 per cent decline. This drop was driven by multiple factors, including escalating material costs and competitive pricing pressures in key segments like personal care and home care. Additionally, the company faced an exceptional restructuring charge of Rs 16 crores during the quarter, further compressing net earnings.
HUL’s executive director and company secretary, Dev Bajpai, commented on the results, stating: “While we continue to deliver on our commitment to revenue growth, profitability challenges are real. We are focused on operational efficiencies and agile strategies to navigate the cost pressures.”
The company’s Home Care division reported a sales increase to Rs 5,737 crores, while Beauty & Wellbeing achieved sales of Rs 3,323 crores. Yet, Personal Care and Foods & Refreshment segments faced marginal declines, with Personal Care revenue dropping to Rs 2,412 crores.
In a bid to reward shareholders, HUL declared an interim dividend of Rs 19 per equity share and a special dividend of Rs 10 per share for FY2025, totalling Rs 29 per equity share. The record date for the dividend is set for 6 November 2024, with the dividend payout scheduled for 21 November 2024. Despite the decline in PAT, HUL’s strong cash flow allowed it to maintain its dividend policy, signalling confidence in its long-term growth strategy.
The FMCG giant remains cautiously optimistic about the future. The company continues to emphasise innovation, digital transformation, and a consumer-centric approach to fuel long-term growth. Commenting on the company’s outlook, MD & CEO Rohit Jawa said: “Our investments in innovation and sustainability are non-negotiable as we focus on both protecting margins and driving top-line growth in the challenging macroeconomic environment.”
Looking forward, HUL’s ability to manage costs and drive sales growth in a competitive market will be crucial. With consumer preferences shifting and economic pressures persisting, the company must stay agile and innovate to regain momentum in the upcoming quarters.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
