Brands
Hindustan Unilever appoints Priya Nair as new CEO & MD
Mumbai: Hindustan Unilever Limited (HUL) has announced the appointment of Priya Nair as its new chief executive officer & managing director, effective 1 August 2025. She will also join the HUL board and remain a member of the Unilever Leadership Executive.
Nair brings nearly 30 years of experience with Unilever, having held various sales and marketing roles across home care, beauty & wellbeing, and personal care. Her previous roles include executive director, home care, HUL (2014-2020), executive director, beauty & personal care, HUL (2020-2022), and global chief marketing officer, beauty & wellbeing at Unilever. Since 2023, she has served as president of beauty & wellbeing, one of Unilever’s fastest-growing divisions.. She is credited with consistently delivering business transformation through brand building, premiumisation, digital commerce, and purpose-led innovation.
Rohit Jawa will step down as CEO and MD on 31 July 2025, to pursue new personal and professional endeavours. Jawa assumed the role in 2023, and during his tenure of over two years, HUL achieved volume-led competitive growth. He also introduced the ‘aspire’ strategy, aimed at transforming the portfolio and channels towards high-growth demand spaces. HUL chairman Nitin Paranjpe thanked Jawa for his leadership in navigating challenging market conditions and strengthening the company’s foundations.
The appointment of Nair is subject to shareholder and other necessary statutory approvals. The board meeting to approve these changes commenced at 5:30 pm IST and concluded at 6:25 pm IST on Thursday, 10 July 2025.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
