Brands
Hindustan Media YoY PAT up 28% on higher ad revenue
BNEGALURU: A 19 per cent YoY and a 7.8 per cent QoQ increase in advertising revenue ramped up Hindustan Media Ventures Limited (HMVL) total revenue by 28.2 per cent during the quarter ended 30 December, 2015 (Q3-2016, current quarter). The publisher that publishes Hindi newspaper Hindustan, Hindi socio cultural magazineKadambini and children’s Hindi magazine Nandan among others, reported ad revenue of Rs 181.2 crore in Q3-2016 as compared to the Rs 152.2 crore in Q3-2015 and Rs 168.2 crore in Q2-2016.
HMVL total revenue in the current quarter increased to Rs 251.6 crore, 12.8 per cent more YoY than the Rs 223 crore and 2.3 per cent more QoQ than Rs 245.9 crore. The company’s PAT in the current quarter increased 28.2 per cent (18.6 per cent margin) YoY to Rs 46.9 crore (16.4 per cent margin) as compared to Rs 36.6 crore and was 4.1 per cent more QoQ than Rs 45 crore (18.3 per cent margin).
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
Circulation revenue in Q3-2016 increased 6.3 per cent YOY to Rs 54.2 crore as compared to Rs 51 crore and increased 1.5 per cent as compared to Rs 53.4 crore.
HMVL EBIDTA in the current quarter increased 26.8 per cent YoY to Rs 71.2 crore (28.3 per cent margin) as compared to Rs 56.2 crore (25.2 per cent margin) and was almost flat (0.2 per cent higher QoQ) as compared to Rs 71.1 crore (28.9 per cent margin).
Total Expenditure in the current quarter increased eight per cent to Rs 180.3 crore as compared to the Rs 166.8 crore in Q3-2015 and was almost flat QoQ as compared to Rs 180.2 crore.
Cost of raw materials consumed increased 3.4 per cent YoY to Rs 89.6 crore as compared to Rs 86.7 crore and was 4.5 per cent more QoQ than Rs 85.75.
Employee Benefit Expense (EBE) increased 25.3 per cent YOY to Rs 31.2 crore as compared to Rs 24.9 crore and was 4.3 per cent higher than the Rs Rs 29.88 crore in Q2-2016.
Company speak
HMVL chairperson Shobana Bhartia said, “We are pleased to report another quarter where our revenue growth was faster than the industry’s. Growth was powered by a good festive season that fuelled advertising spends across most sectors, state elections in Bihar as well as our internal initiatives. Benign raw material prices and operational efficiencies contributed to higher profitability. We continue to build on the momentum of the previous quarters, strengthening our presence in Uttar Pradesh and Uttarakhand while retaining our dominant market position in Bihar and Jharkhand. We are confident that the steps we are taking to move to the next level of growth will continue to deliver value to our shareholders.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
