MAM
Hinduja Group appoints Diana Monteiro to lead brand and communications
MUMBAI: Hinduja Group has named Diana Monteiro as its new vice president – branding and communications, drawing on a career that cuts sharply across financial services, insurance and media. Monteiro steps in with a reputation for building brands that speak boldly, act decisively and land impact where it matters.
She previously led communication mandates at Star Health and Allied Insurance, Shriram Finance, Shriram Housing Finance and Magma Fincorp (Poonawalla Fincorp), layering in stints at Fitch Ratings, HDFC Bank and a newsroom grounding from Bloomberg TV India, ET Now and Crisil S&P Global. From brand strategy and content to investor relations and digital reputation, her portfolio reads like a blueprint for corporate storytelling done right.
At Star Health, she sharpened the insurer’s voice in a crowded market, while her role as chief brand storyteller at Shriram cemented her flair for crafting narratives that move both markets and minds. Her time at Fitch, HDFC Bank and Crisil added the analytical edge required to navigate investor sentiment and corporate credibility with precision.
Monteiro’s appointment signals Hinduja Group’s intent to recalibrate its brand for a global audience—sleeker, sharper and more future-facing. With her at the helm, the Group’s communications engine looks set to shift gears and hit the fast lane.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
