Himanshu Shekhar joins VEGA as Head of Digital, D2C and Growth

MUMBAI: Himanshu Shekhar is taking the digital route to a new destination, joining VEGA as head of Digital, D2C and Growth after a decade-long career spanning performance marketing, e-commerce and digital transformation.

Shekhar took up the role at VEGA in September 2026, based in Noida, after spending the previous two years as head of Digital Marketing at Livguard. His experience covers digital strategy, direct-to-consumer (D2C) commerce, performance marketing, e-commerce and go-to-market strategy.

At Livguard, where he worked from September 2024 to August 2026, Shekhar was responsible for the digital and D2C business plan across a four-brand portfolio, overseeing online revenue, e-commerce growth and marketing investment from awareness through to conversion.

During his stint, he built the group’s D2C e-commerce business from zero to Rs 25 crore in annual revenue and established the wider commerce stack covering cataloguing, logistics, service and payments. He also managed monthly media budgets of more than Rs 10 crore and worked on improving marketing ROI by around 15 per cent through funnel and media-mix decisions.

Shekhar also scaled lead generation to more than 5,000 qualified leads a month across solar and power-backup categories, while working on customer acquisition cost, return on ad spend and conversion performance. His remit included marketplace and D2C revenue, regional and vernacular campaigns, CRM and retention across WhatsApp, email and remarketing.

He led a team of more than 20 people along with multiple agencies, working with CXOs on annual planning, forecasting and channel performance. He also introduced AI-assisted workflows across planning, reporting and creative operations.

Before Livguard, Shekhar spent around 15 months at Usha International as digital marketing lead from July 2023 to September 2024. His role covered digital, performance and e-commerce marketing, including campaigns for Usha’s fan portfolio and online sales through platforms such as Amazon and Flipkart.

Earlier, he spent four years at Publicis Media as business performance manager from July 2019 to June 2023, managing biddable and programmatic campaigns across paid search, social, display, mobile, video and remarketing.

His career began in digital marketing at Google, where he spent three years from August 2016 to July 2019, first as a digital marketing executive and later as digital marketing manager.

At VEGA, Shekhar’s new mandate brings together the strands of that experience, with digital growth, D2C commerce and performance marketing now sitting under one remit as he takes on the next chapter of his career.