Ad Campaigns
Himalaya Wellness launches ‘Zara Muskurade’ music video
Mumbai: Himalaya Wellness has launched a new music video, Zara Muskurade, celebrating joy, kindness, and self-confidence for the festive season. Featuring singer Monali Thakur and actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, which encourages spreading positivity through simple gestures, like sharing a smile and performing acts of kindness.
Zara Muskurade serves as a reminder of the impact of small acts of kindness. The music video highlights the beauty of natural smiles and the self-care that comes from embracing one’s natural beauty. Himalaya Wellness’s strawberry shine lip balm is featured prominently, enhancing smiles with 100 per cent natural lip care to keep lips soft and nourished. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness. With its natural lip balm, Himalaya aims to ensure everyone can smile confidently, making every smile brighter and more beautiful.
“As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day,” said Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”
Monali Thakur, who sang the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project that radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”
This 360-degree music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.
“We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr co-founder & CRO Meghna Mittal.
For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
