MAM
Himalaya Quista PRO Partners with the biggest Bollywood action entertainer “WAR” for a Co-Branded Campaign
MUMBAI: The Himalaya Drug Company, India’s leading wellness company, partners with “War”, the most-awaited and biggest action entertainer that Bollywood has ever produced, starring the best action superstars of India, Hrithik Roshan and Tiger Shroff, as a promotional partner for its whey protein brand, Quista PRO.
By associating with War featuring these incredible action stars, the brand is bringing alive the power of strength, stamina, and endurance to the audience. Through the co-branded promotional video, Himalaya Quista PRO aims to further encourage viewers to handle everyday ‘Wars’ like ‘Pros’ and emerge as winners. In the movie also, both the stars will be seen pushing their limits to pull off never-seen-before action stunts to entertain the audience and showcase “survival of the fittest” in its true sense!
Himalaya Quista PRO is manufactured to meet the needs of fitness enthusiasts. The power-packed advanced whey formula comes with the combination of naturally rich amino acids, a blend of 3 forms of whey (WPC, WPI, WPH), and traditional botanical ingredients like Ashvagandha, Hadjod, and Pomegranate, thus providing optimal benefits for overall fitness.
“Himalaya Quista PRO is extremely happy to associate with Yash Raj Films as a promotional partner for the movie, WAR. With everyone getting increasingly health conscious these days, fitness among people has been on a rising curve in India. Our latest proposition, “Himalaya Quista PRO, Powering the Stars of War!” brings to life a unique combination of wellness and strength to fight the toughest battles with the strongest muscles. With both Hrithik and Tiger being fitness enthusiasts, they perfectly fit and symbolize our brand’s vision. Quista PRO provides a balanced blend of high-quality proteins and nutrients to regular fitness enthusiasts and individuals with a healthy and active lifestyle,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.
Commenting on the association, Mr. Jayesh Kishanchandani, Associate Vice-President, Talent & Brand Partnerships – Yash Raj Films, said, “We are glad to have partnered with Himalaya Quista PRO to promote our upcoming action movie, War, as the overarching visuals and theme of the film fits seamlessly with Quista PRO’s concept of being fit and ready for challenges. We are looking forward to the response to the co-branded promotion campaign from the audience and hope our film receives love and appreciation and the heroes will be able to encourage more people to achieve their target of overall fitness and well-being.”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
