Brands
Hilary Rhoda’s My Mom My Homegirl campaign celebrates mother-daughter bond
Ashnoor Kaur-led Mother’s Day film highlights evolving beauty and friendship ties
MUMBAI: Beauty brand Hilary Rhoda has launched its Mother’s Day campaign My Mom My Homegirl, featuring actor Ashnoor Kaur alongside her mother in a light-hearted and emotional celebration of modern mother-daughter relationships.
The campaign explores how the dynamic between mothers and daughters has evolved over time, shifting from traditional caregiving roles to friendships built on shared experiences, trust and everyday companionship.
The film opens with nostalgic everyday moments, showing mothers once acting as their daughters’ first beauty guides, helping with school routines, applying kajal and perfecting hair ribbons before school. It then moves to present-day interactions, where roles have subtly reversed, with daughters now helping mothers choose lip shades, experiment with makeup and embrace modern style trends.
The narrative blends humour and emotion to reflect this evolving bond, portraying mothers not just as caregivers but also as friends, confidants and cheerleaders in their daughters’ lives.
Speaking about the campaign, Hilary Rhoda founder Vatsal Agrawal said the film reflects the changing nature of relationships while staying rooted in affection.
He said, “This campaign is a reflection of how relationships evolve while remaining rooted in love. We wanted to capture the small yet meaningful moments that define modern mother-daughter relationships today, where mothers are not just a source of unconditional love and support but also trusted friends, companions and cheerleaders.”
The digital video campaign uses a playful tone, including light humour and contemporary expressions, to highlight how generational gaps are narrowing. It shows Ashnoor Kaur’s on-screen mother using modern slang and engaging in friendly banter, reflecting the cultural overlap between Gen Z and their parents.
The film concludes with a warm exchange of laughter and an affectionate hug, reinforcing the message of mutual respect, comfort and emotional closeness.
With My Mom My Home girl, Hilary Rhoda continues its focus on storytelling-driven branding, using relatable everyday moments to highlight evolving relationships and modern expressions of beauty and identity.
