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KRBL’s #CancelMinimum campaign pushes everyday care over annual gestures
Instamart data shows wellness gifts rose as bouquets and cakes stayed favourites
Mother’s Day campaign with Tisca Chopra highlights nutritional shifts for women over 40 (82 characters)
Campaign celebrates mothers as every creator’s first audience and toughest critic
Before likes, reels and ring lights came the original algorithm: a mother saying, “You’ll be fine, just try again.”
