MAM
Hike looks to strengthen teams with multiple hiring initiatives
Hike, India’s homegrown internet startup today shared its plans to continue hiring remotely as the ecosystem continues to navigate through a lockdown period. Working aggressively towards the launch & scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across roles in product, design, marketing, AI & ML, engineering, partner functions, and user research. Hike has also initiated virtual hiring events as part of its ZeroTo2 program focused on onboarding young talent from colleges. Amidst lockdown, Hike registered a surge of over 45% on inbound queries in Q2, 2020.
The start-up ecosystem in India is going through a challenging period resulting in some difficult organisational decisions. To play its part to support startup talent, the talent acquisition team at Hike is mapping and prioritizing the candidates facing job and salary cuts for its current hiring needs. Hike is working on launching a Social Recruitment Campaign as well to reach out to those facing job crunches in the coming weeks.
Anshuman Mishra, VP, Operations, Hike added, “While we face an unprecedented time as an ecosystem, we’re committed to our users in offering new-age social experiences. We aim to hire across teams through innovative remote initiatives as well as making efforts to reach out to talent in need of opportunities. Our DNA has always been to go after undiscovered talent who go on to become successful professionals and special initiatives focused on young talent like our ZeroTo2 programme. We have an incredible team at Hike who has adapted amazingly who continue to innovate & we’re looking forward to welcoming more Hikers to join this team”
Hike has also kick-started the second edition of its successful programme, ZeroTo2 designed to hire freshers and young talent including engineers with 0-2 years experience as Hike believes that young people are core to their team and understand & relate to the customer’s needs better. Hike’s customer base has typically consisted of users under the age of 24 which makes having young people on their team central to their values and culture.
Hike is using tech tools and infrastructure like Slack, Hackerank, Google Meet, and code pairing platforms for their recruitment drive. Hike also conducted its first-ever ZeroTo2 virtual hiring event receiving participation from over 78 candidates. Hike’s ongoing SDET remote hiring event is scheduled to be completed by the end of this week and has already received 400+ applications. Hike is tapping into graduating and alumni talent from leading institutions like IIT Kharagpur & Dhanbad, NSIT, DTU, IIIT Delhi, NIT Kurukshetra, and Thapar Institute of Engineering & Technology for their recruitment drives.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.








