Brands
HGS Interactive powers up digital for Tirex Chargers
MUMBAI: HGS Interactive, the global digital marketing arm of Hinduja Global Solutions, has been roped in to electrify the online presence of Tirex Chargers, a subsidiary of Gulf Oil Lubricants India.
Tirex Chargers, a trailblazer in India’s electric vehicle space, is making waves with its AC and DC smart charging technology and ambitious national infrastructure plans. Now, the brand is looking to charge up its digital footprint. HGS Interactive will take the wheel, overseeing a complete website revamp, social media strategy, SEO, and integrated communications to position Tirex as a market leader.
Tirex Chargers CEO Arth Patel said, “As we speed ahead with our EV charging solutions, a strong digital presence is essential. HGS’s expertise made them the obvious choice. We’re confident this partnership will boost visibility and accelerate adoption of fast-charging technology.”
HGS Interactive business head Sachin Karweer added, “Tirex Chargers is driving India’s e-mobility revolution and we’re thrilled to craft a digital story that reflects its impact. From data-led campaigns to engaging content, our mission is to shine a spotlight on Tirex’s role in a sustainable future.”
With the EV market accelerating, this collaboration promises to make Tirex Chargers not just a leader on the road, but online too.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
