Brands
Hero Motocorp shifts gears, powers into electric three-wheelers
MUMBAI: Hero Motocorp is revving up its electric ambitions, acquiring a significant stake in Euler Motors, a fast-growing player in the EV space. The deal, worth up to Rs 525 crore, will give Hero a strong foothold in the booming electric three-wheeler market, where EVs are expected to hit 35 per cent of total sales in the near future.
“Our strategic investment in Euler is a bold step towards realising our vision to ‘Be the Future of Mobility’,” said Pawan Munjal, executive chairman, calling the move a blend of innovation, sustainability, and smart expansion.
The investment, approved by Hero’s board, will be made in one or more tranches and will see Hero take an approximately 32.5 per cent stake in Euler on a fully diluted basis. The funds will be a mix of primary investment in equity and Series D convertible preference shares, along with the option to buy shares from existing Euler shareholders.
Euler Motors, already present in 30 Indian cities, is a rising force in electric three-wheelers and recently launched its first electric commercial four-wheeler. The company’s turnover has accelerated sharply, jumping from Rs 25 crore in 2022 to Rs 172 crore in 2024.
For Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, this investment is more than just a new venture—it’s a clear signal that the future is electric, and Hero is here to lead the charge.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
