Hero MotoCorp pitches Glamour X as love at first ride

NATIONAL: Hero MotoCorp has unveiled a new brand film for Glamour X, using science fiction and nostalgia to reposition its flagship 125cc motorcycle for a younger, tech-savvy audience.

Created by FCB Interface, the campaign imagines a futuristic world in which a robot develops an unexpected emotional bond with Glamour X, set to the iconic track Pehla Nasha. The film leans on visual spectacle and sentiment to frame the motorcycle as an object of desire rather than mere utility.

The campaign marks a deliberate push to upgrade the perception of the 125cc segment, traditionally viewed as economical and functional. Hero MotoCorp is positioning Glamour X as India’s most futuristic motorcycle in the category, equipped with category-first features such as cruise control, while remaining accessible on price.

Hero MotoCorp head of marketing Aashish Midha, said the campaign reflects the brand’s ambition to redefine everyday mobility. He added that Glamour’s long-standing popularity made it the ideal platform to showcase how advanced technology and affordability can coexist.

The campaign is currently live across television and digital platforms and is being amplified during the Men’s T20 World Cup to maximise reach among mass and youth audiences.