Hero marks 25 years of global market dominance with stellar sales growth

NEW DELHI: The Delhi-based titan dispatched 557,871 units in January, a 26 per cent leap over the previous year, proving there is plenty of life in the old dog. While the bread-and-butter motorcycle portfolio, led by the Xtreme and Glamour X, remains the firm’s backbone, it was the scooter segment that provided the real nitro boost. Demand for the Xoom and Destini models helped the category grow by a staggering 45.5 per cent year-on-year.

The company’s electric venture, Vida, is also finding its feet. Retail volumes for the brand rose 21 per cent month-on-month, with 13,000 registrations in January. This growth was bolstered by the Vida VX2 and a trophy cabinet that now includes a CES 2026 innovation award for the Dirt.e K3’s adaptive design. Beyond the subcontinent, global business grew by 24 per cent, as international buyers warmed to Hero’s more premium offerings, totaling 37,663 export units for the month.

Hero’s month was not merely about the balance sheet. The Hero MotoSports Team Rally secured a double top-ten finish at the 48th Dakar Rally, a historic milestone for the firm. Meanwhile, the company burnished its corporate credentials, being named an ESG leader by NSE Sustainability Ratings & Analytics Limited.

With domestic sales hitting 520,208 units and year-to-date volumes crossing the 5.3 million mark, Hero appears to be navigating the shift from petrol-head pioneer to sustainable heavyweight with practiced ease.