MAM
Hero Honda: Super Splendor to shake up two wheeler market
MUMBAI: The Union budget has left some people high and others dry. Apropos, at a time when people are cautious about spending their hard earned money; two wheeler major Hero Honda has launched its new ‘sarva guna sampanna’ (all the best qualities) bike Super Splendor – touted as the most fuel-efficient bike in India.
Present at the launch of the new 125 cc bike were Hero Honda chairman Brijmohan Lall, managing director Pawan Munjal and executive director – business operations Atul Sobti. The size of the Indian automobile market is Rs 870 billion out of which the two wheeler segment comprises about 80 per cent. In a huge market like this, the new Super Splendor, which is priced at Rs 42,500, has been manufactured with the futuristic Quantum core engine, developed specially for the Indian customer.
Announcing the launch of the new motorcycle, Lall said, “As the leader two-wheeler brand in the country, we consider it our responsibility to set and improve standards, for the benefit of the customers, and growth of the industry. We are sure that this breakthrough engine technology will also reinforce the commitment and support from our joint venture partner – Honda Motors, Japan.”
Commenting on the fast changing Indian two-wheeler industry, Munjal on the other hand said, “Hero Honda is already an undisputed leader in the ‘deluxe’ segment, which is witnessing the highest expansion currently and will continue to do so for in the coming years. The launch of Super Splendor will not only strengthen our domination in the segment but will also redefine the structure of the Indian two wheeler industry.”
With the launch of Super Splendor, the company has assured an absolute quantum shift in performance and with the new engine, better fuel efficiency has also been guaranteed. Sobti said, “The new motorcycle has been developed after extensive market research. With its USP of technological excellence, which delivers a unique combination of top fuel efficiency and high power, this ‘sarva guna sampanna’ bike will surely prove to be an owner’s delight. In line with the top performance, we are also offering a three year warranty on the bike, for the first time in the Indian two-wheeler industry.”
Queried as to whether with the launch of the new bike, the manufacturing of Splendor and Passion will be somewhat curtailed, Sobti said, “Splendor and Passion account for almost Rs 150,000+ of Hero Honda’s sales and there are no plans to cut their manufacturing. It will really depend on the demands of the customer. While we will be trying to increase our market share, we will also be looking at increasing our profitability. Our models will not compete with each other, they will compliment each other.”
Rs 70 MILLION SET ASIDE FOR MEDIA BLITZ
The company has set aside approximately, Rs 70 – Rs 80 million this year for the media blitz. And now with the India-Pakistan cricket match starting 8 March, Super Splendor will not only get a red carpet launch but also a green field launch when the maximum (eye)balls will be glued to the television.
Super Splendor will be available in four variants – drum-kick, drum-self, disc-kick and disc-self and ten vibrant colours – Candy Blazing Red, Black (two variants), Tahitian Blue, High Granite Blue, Cool Mint Green Metallic, Gold, Silver, Maroon and Forest Blue Metallic.
If the first quarter of the year saw the launch of Super Splendor from Hero Honda’s kitty, the subsequent quarters of 2005 will also see the launch of a range of two wheelers from the company. Also notable is the fact that 2006 will see Hero Honda launching its first ever scooter. The company sure is ‘gearing’ up and how!
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
