Brands
Hero Cycles customer reward initiative a hit with customers
MUMBAI: Hero Cycles, world’s largest bicycle manufacturer, had recently announced ‘Mega Hero Gifts Festival’ to capture the spirit of festive season. The offer, that entitles each buyer to win assured gifts with the purchase of every Hero cycle, has received an overwhelming response from the customers. The company will be giving away over 9 lakh prizes under this offer.
To avail the offer every customer will have to scratch the promo card being given along with each purchase. Speaking about the success of the offer Pankaj Munjal, Co-Chairman and Managing Director, Hero Cycles said, “We are overwhelmed by the response that we have received from our customers. In just a few days we have been able to achieve several happy and satisfied customers through the offer. Our aim is to provide maximum customer satisfaction through our quality of products and such offers further help in providing enhanced customer experience. This initiative is a part of our customer reward program that aims to bolster our efforts to achieve our sales expansion strategy.”
There are several high value prizes among others to be won under the offer that include Maruti Alto cars, Hero Splendor motor cycles, Apple iPads, LG LCD televisions and Nokia 520 Lumia phones. The offer started from 16th October 2014 and will be valid till 15th December 2014.
Being the world’s largest cycle manufacturers the company manufactured 5.5 million bicycles last year with sales of Rs 2000 crore.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
