MAM
Pallavi Gupta gears up as head of marketing to steer Hero Cycles’ marketing wheels into high-speed growth
MUMBAI: Cycling to success is no leisurely ride—it demands grit, gears, and a bit of daring. Pallavi Gupta, known for pedalling brands to new heights, now clips into the saddle as the new head of marketing at Hero Cycles Ltd. The homegrown giant, synonymous with trust and two-wheeled dreams across generations, has called on Gupta to steer its leap from a national favourite to a global mobility and lifestyle powerhouse.
“Excited to announce my new role as the head of marketing at Hero Cycles Ltd! Hero Cycles, India’s renowned cycling brand, stands for innovation, trust, and progress across generations. It’s an honor to contribute to its transformation into a global mobility and lifestyle leader. Grateful to mentors, teams, and colleagues for their inspiration and challenges along my journey. Looking forward to driving #Innovation, #Sustainability, and #BrandExcellence in this new chapter,” Gupta posted on Linkedin.
Hero Cycles, which has held pride of place in India’s cycling landscape, now aims to go full throttle on innovation and sustainability as core pillars of its next chapter. Gupta’s appointment signals a fresh burst of energy into the brand’s marketing journey, pairing legacy with bold new ambition.
With experience in brand strategy, growth management, and consumer insights, Gupta’s leadership promises to keep Hero Cycles firmly on the competitive trail.
Hero Cycles continues to dominate not just India’s imagination but its roads as well, with plans to pedal even harder into markets worldwide. As the cycling world shifts towards green mobility and lifestyle integration, Hero Cycles looks ready to claim more miles and minds, with Gupta leading the charge.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
