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Hero Cycles chairman emeritus OP Munjal passes away
MUMBAI: Hero Cycles chairman emeritus and one of the founders of Hero Group OP Munjal passed away earlier today (13 August) in Ludhiana.
The 86-year-old industry legend was facing health related issues for the past few months. He is survived by one son, four daughters, a daughter-in-law, four son-in-laws and 10 grandchildren. The cremation will take place on 14 August in Ludhiana.
Munjal had only last month ceded chairmanship of Hero Motors group and retired from active role in the business. His son Pankaj Munjal succeeded him as the chairman and managing director of the Group.
He along with his three brothers Brijmohan Lall Munjal, Dayanand Munjal and Satyanand Munjal started a bicycle spare parts business in Amritsar In 1944. They subsequently moved their base to Ludhiana naming the company ‘Hero’ and set up India’s first bicycle manufacturing unit in 1956. During 1980s Hero Cycles became the largest bicycle manufacturer by volume in the world. Munjal, who led Hero Cycles for almost 60 years, also helped Hero Cycles in diversifying to other businesses such as auto parts manufacturing and hospitality. Under his leadership, the company grew from its humble beginnings to a fledging Rs 3000 crore industrial house. He also served as the president of All India Cycle Manufacturers’ Association.
Munjal had received national honours from former Presidents of India including Sarvepalli Radhakrishnan, VV Giri, Giani Zail Singh and Dr A.P.J. Abdul Kalam. He had also received the Udyog Rattan Award for outstanding contribution towards economic development of the State (Punjab).
He was not only a renowned businessman but also a known philanthropist. He supported several educational institutions and hospitals across India.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
