Ad Campaigns
Heineken banks on heritage in new campaign
NEW DELHI: Starting with the metros with the aim of attracting the affluent, Heineken with its campaign ‘There’s more behind the star’ is now planning to move to smaller cities in India. It is inviting consumers to discover the authentic product stories, the foundation of the global brand.
The brand campaign in India comprised localized outdoor communication which combined Heineken’s credentials and a city’s cultural nuances in a witty manner.
Aimed at addressing Heineken’s iconic heritage and at the same time telling compelling stories relevant and topical, the campaign spanned Delhi, Mumbai, Bengaluru and Kolkata.
The global campaign consisted of a series of TV commercials featuring Hollywood star Benicio Del Toro, supporting digital activation and point of sale activities.
The humorous video ‘See Del Toro’ comparing what is behind its own ‘star’ status, to specific stories behind the legendary Heineken star. The content was created by Publicis Worldwide and filmed in various locations in Barcelona.
The campaign focuses on the beer itself, the brand’s rich heritage and its unparalleled international footprint.
In 142 years, Heineken has grown from a small Amsterdam-based company into the world’s most international premium lager. The aim is to show the quality and taste has never wavered.
United Breweries senior vice president marketing Samar Singh Sheikhawat said; “Consumers increasingly want to know what’s happening behind the scenes. Heineken has a wealth of authentic backstories.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
