MAM
HealthSite.com concluded its third edition of Healthcare Summit – 2022
Mumbai : TheHealthSite.com has concluded its third season of a digital summit – The HealthSite.com Summit 2022 – India’s Healthcare Story: Vision 2022. Divided into three sessions of 40 minutes each, the summit was sponsored by Apollo 24×7; Amazon.in; Samsung Watch; GSK; Bluestar; Sanofi and Neuwoman.
Health Summit 2022 addressed the challenges to healthcare in India, what is needed in healthcare to improve the economy, advances in healthcare, innovations, and management, and the rise of AYUSH – its impact on the Indian healthcare scenario.
Opening the summit, Union Health Minister Dr. Mansuk Mandaviya, lauded HealthSite for hosting a gathering of esteemed professionals to discuss strengthening the healthcare sector in India. On the occasion, Mandaviya said, “To stay aligned with the healthcare needs of the citizens during the pandemic, the government is focused towards the total approach not the token approach. States are preparing themselves for robust physical infrastructure to efficiently utilize the approved funds ECRP 1 and ECRP 2. Under Ayushman Bharat Digital Mission, India has embarked on digital transformation of healthcare in India.” He also reinforced that the focus is on creation of a longitudinal electronic health record for more than 1.3 billion people of India.
The Covid-19 outbreak led to innovations, the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care where digital solutions, innovations, and reskilling of healthcare workers took a center stage. AIIMS director Dr Randeep Guleria while extensively talking about equitable healthcare mentioned, “Large part of our population is in rural areas but the percentage of doctors is less than the patients. We need to come up with solutions such as providing incentives to healthcare workers to start working in the rural areas and providing the necessary infrastructure that the rural population needs. Covid has taught us the importance of technology specially in the healthcare sector. Using teleconsultation and telemedicine, E-ICUs, and AI will be a game changer in providing services to remote areas.” He also reiterated the importance of the Government-led plan to propagate this across the country.
Explaining the healthcare limitations brought by COVID19 crisis and the ways to mend the loopholes, Public Health Foundation of India’s Dr. K Srinath Reddy said, “Unless we have an efficient, equitable, and empathetic healthcare system functioning very reliably even without a public healthcare emergency in the steady state we will not be able to mount a swift strong, strong and sustained surge response when a public health emergency does arise.”
Speaking of the successful event, Zee Media Corporation Limited CRO-digital Shridhar Mishra commented, “The pandemic caused the healthcare industry to make efforts to make medical support affordable and accessible to all. This summit brought to light the importance and role of such innovation, while also encouraging more such conversations. With this summit we were able to bring these conversations to the mainstream media and for that I’d like to commend our team.”
Speaking of the success of the summit, Zee Digital group editor Puja Sethi said, “It is important that we bring together the brightest minds of the sector and provide a platform for dialogue and debate. The panels have brought out important aspects that plague the healthcare system, and we are very proud that our efforts paid off.”
AD Agencies
Omnicom Advertising Asia assembles new regional leadership team
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world’s most complex marketing region.
Asia has long been the market that humbles the overconfident. Omnicom Advertising Asia is determined not to be among them.
The group announced on Monday the formation of a new regional leadership team of six senior executives, reporting to Sean Donovan, president of OA Asia. The structure is designed to help brands navigate a fragmented, fast-moving consumer landscape and build what Donovan calls “long-term cultural relevance” — the kind that survives a news cycle, a platform shift and an algorithm update.
The team
The six appointments span creativity, innovation, strategy, intelligence, business development and marketing, covering the full arc from brand idea to commercial outcome.
Peter Khoury takes on the role of chief creative officer for OA Asia, Melissa Daniels becomes chief innovation officer, and Emmanuel Sabbagh steps up as chief strategy officer. All three take on expanded regional responsibilities while retaining their leadership positions at TBWA\Singapore.
Andreas Krasser broadens his remit to chief client partner for OA Asia, continuing simultaneously as chief executive of OA Hong Kong. Ellie Brocklehurst joins as chief growth and marketing officer, drawing on her previous stint as chief marketing officer for Asia at TBWA. Rounding out the team is S. Subramanyeswar, known in the industry as Subbu, who was appointed chief knowledge officer for OA Asia alongside his role as chief strategy officer of OA India, a position that followed the close of Omnicom’s acquisition of IPG.The pitch
The team will work in close collaboration with leadership across TBWA, McCann and BBDO throughout the OA Asia network, with a brief to cut through the noise of today’s consumer landscape and deliver creative solutions that, in the group’s framing, prove short-term performance while building long-term brand health.
Underpinning the new structure is OMNI, Omnicom’s AI-driven marketing intelligence platform. The platform draws cultural intelligence from across the group’s agency brands, with the stated aim of ensuring that data is not merely accurate but grounded in context — reflecting how people actually think, feel and behave, rather than how a spreadsheet might prefer them to.
Donovan frames the proposition in straightforward terms. “Asia is one of the most complex regions for marketers, but the opportunity here is immense,” he says. “We’ve built a team that simplifies the landscape, combining top talent with an Asia-first, future-focused mindset, and unprecedented access to resources.” The model, he adds, is designed to be plug-and-play, responding to client needs in collaboration with agencies and markets across the region. “More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
The new structure also strengthens connections across the broader Omnicom family, including its media, production and PR operations — a post-acquisition suite of capabilities that the group is evidently keen to deploy as a single, coherent offering.
In a region where consumer attention is fractured across dozens of platforms, languages and cultures, the real test will not be the org chart. It will be whether six smart people with the right tools can actually make brands matter. Omnicom is putting its money on yes.
