MAM
Healthians.com expands service offerings
MUMBAI: Healthians.com has expanded its services on World Health Day. It will now offer crowd sourced sample collectors for home visits and crowd sourced hyperlocal doctors for complimentary test report reading, apart from storing patients medical records online. It also launched free Doctor Helpline to help users take first or second opinion regarding medical tests.
“100 per cent of the medical labs that we approached have tied up with us. Hospital chains too are supportive and tie-ups with Max Healthcare, Medanta, BLK, Express Clinics, Artemis, etc. are in various stages of implementation,” said Healthians.com founder Deepak Sahni.
“With feedback from initial users, we thought about the entire process of medical tests bottom up and saw multiple pain areas. The traditional systems are cumbersome, need multiple visits to a doctor first, then to medical lab next day, and then doctor again with the report. With Healthians, the patient gets better and faster experience,” added Sahni.
Post test reports, hyperlocal doctors offer complimentary report reading on the same evening through a call, as this helps them connect with new and incremental nearby patients. It is also in the process of tying up with chemists for aggregating offline demand.
While the scope of the service has expanded, the business model remains asset light. The hyperlocal sample collectors and doctors are crowd sourced. Apart from convenience, speed and savings, the platform also offers digital storage of medical reports.
“Digital storage of medical records has received limited success since it requires either the doctor or the patient to upload the test data online, which has friction. Since Healthians receives test data directly from labs, the systems is able to store the reports automatically,” admits Sahni.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
