MAM
Health OK highlights the use of multivitamins in campaign
Mumbai: Mankind Pharma’s multivitamin and minerals tablet, Health OK, has launched a new digital film featuring brand ambassadors Anil Kapoor and Ranveer Singh. The second leg of the campaign #HealthOKTohSabOK highlights that multivitamins help in strengthening the overall health of the person and maintaining energy levels.
The digital film showcases the dynamic duo of Anil Kapoor and Ranveer Singh working out in the gym and talking about the fact that they have finally figured out the ‘secret’ behind each other’s undying energy and overall fitness, which turns out to be the ‘Heath OK’ multivitamins.
The new digital film aims to inform the audience about the benefits of regularly consuming the Health OK multivitamin that comes with a combination of unique formulations of natural ginseng and taurine for maintaining energy, twenty multivitamins and minerals for improving overall health.
Daily consumption of multivitamin supplements helps the body in maintaining micronutrients, which are required for the development of the body for optimum functioning. Thus, it builds the immune system and helps in maintaining energy levels.
Speaking about the launch of the new digital film, Mankind Pharma general manager, sales and marketing Joy Chatterjee said, “One of the most vital aspects of maintaining good health is to ensure that our body meets all the essential daily nutrients, but there are times when we are unable to fulfil the required nutrients, where multivitamin supplements fill the nutritional gap.”
“The idea behind the digital film was to highlight the benefits of using ‘Heath OK’ in daily routine for improving overall health and general well-being and how it supports maintaining energy level. Hence, who better can talk about energy levels than Anil Kapoor and Ranveer Singh,” he added.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
