MAM
HDFC Securities banks on Anand Mathur as its new CFO
MUMBAI: HDFC Securities, a wholly owned subsidiary of HDFC Bank, has appointed Anand Mathur as its new chief financial officer (CFO). With over 20 years of expertise in financial strategy, regulatory compliance, and operational efficiency, Mathur’s leadership is expected to further strengthen the company’s growth trajectory in the evolving stockbroking industry.
Mathur has a distinguished career spanning key financial roles at HDFC Bank and Citibank India. Prior to his new role, he served as senior vice president for finance at HDFC Bank, where he played a pivotal role in driving strategic initiatives and financial planning. His tenure at Citi India involved overseeing financial strategy and local regulatory reporting, giving him a deep understanding of the banking and financial services sector.
Mathur stated, “I’m thrilled to be stepping into this exciting new position at HDFC Securities. With a strong focus on financial strategy, operational efficiency, and innovation, I look forward to working with the talented team at HSL to drive sustainable growth and success. The stockbroking industry is full of opportunities, and I am eager to contribute towards maximising its potential.”
HDFC Securities, managing director & CEO Dhiraj Relli welcomed Mathur’s appointment, emphasising his extensive financial acumen. “We are pleased to have Anand Mathur as our new CFO. His deep experience in financial strategy and regulatory oversight makes him the ideal choice to drive HDFC Securities forward. Anand’s leadership and vision will play a key role in strengthening our financial operations, ensuring sustainable growth, and enhancing value for our stakeholders.”
Mathur’s appointment comes at a crucial time as HDFC Securities aims to further expand its market presence and enhance its offerings in India’s fast-evolving financial ecosystem. His experience in managing financial strategy, regulatory compliance, and digital transformation is expected to be instrumental in navigating the dynamic landscape of the broking industry.
Prior to HDFC Bank, at Citibank India (2010-2012), he led financial strategy and managed regulatory reporting, gaining valuable insights into compliance and financial planning. His earlier stint at HDFC Bank (2005-2010) saw him overseeing core banking solutions implementation and Indian GAAP accounting, further solidifying his deep understanding of financial operations and governance.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
