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HDFC Ergo’s ‘Health Matters’ on NDTV
MUMBAI: HDFC Ergo General Insurance Company, India’s third-largest non-life insurance company, has launched ‘Health Matters’, an initiative in association with NDTV, with the aim of building the awareness about health check-ups and promote the importance of having a Health Insurance policy. This new campaign will also aid in simplifying the underlining nuances of a Health Insurance policy.
There is low awareness about Health Insurance and common concerns related to Health Insurance such as the right age to buy , the right amount of coverage, parameters to consider before selecting a policy etc.. With the increasing instances of hospitalisation – especially due to lifestyle related medical conditions and rising cost of healthcare, it is not advisable to not have a Health Insurance cover. The ‘Health Matters’ initiative is aimed to address these concerns.
As a part of this initiative, certain facts & figures and snippets will be aired on NDTV Prime/Profit, NDTV 24X7 and NDTV India, sharing crucial information related to Health Insurance in the form of questions which will be answered by HDFC Ergo Head – Retail Underwriting & Claims Anurag Rastogi.
HDFC Ergo ED Mukesh Kumar said, “Health Matters smartly builds the awareness on the importance of having a Health Insurance policy and encourages viewers to undergo health check-ups regularly and lead a healthy lifestyle. This initiative will also address the fundamental queries related to the nuances of Health Insurance. The intent is to spread awareness about necessity of Health Insurance.
‘Health Matters’ has a universal appeal and will be presented in a creative way with snippets of information on basic questions as well as factoids on basics of Health Insurance like portability, claim settlements, policy coverage, exclusions and the common mistakes made by first-time buyers.
To generate interest, HDFC Ergo would also run a parallel “Health Matters” promo and a contest on the NDTV network. The contest would entail answering simple questions that a participant can post on www.ndtv.com/healthmatters) and stand a chance to win free Health Check-Up vouchers.
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Ezeepay’s Banking Mitras fuel rural jobs and digital reach
Fintech network widens access, backs women entrepreneurs
MUMBAI: Ezeepay is taking banking to the back roads and bylanes, turning small shops into digital lifelines for communities that often sit outside the formal financial grid. Through its expanding Banking Mitra network, the fintech platform is not only delivering essential services to rural and semi urban pockets, it is also quietly stitching together new livelihoods along the way.
At the heart of the push is a simple idea. Equip local retailers with digital tools, and they become the neighbourhood’s go to counter for banking, payments, and insurance. From Aadhaar enabled withdrawals and domestic money transfers to bill payments and micro insurance, these outlets now offer a mini bank experience where traditional branches are few and far between.
The ripple effect is visible in the form of self employment. As the network grows across tier 2, tier 3, and rural India, it is opening doors for thousands of small entrepreneurs. Women, in particular, are stepping into the role of Banking Mitras, turning kirana counters and small retail points into hubs of financial activity.
Ezeepay co-founder and chief executive Shams Tabrej, said the network is designed to do more than just process transactions. He noted that the initiative is helping women entrepreneurs gain confidence in fintech tools, strengthen their businesses, and create sustainable sources of income in their communities.
The effort also aligns with the government’s She Mart announcement in the Union Budget 2026, which aims to promote women led enterprises and self help group businesses. Ezeepay’s approach combines digital infrastructure, financial literacy training, and income opportunities, giving local retailers the tools to grow while bringing more people into the formal financial system.
With its last mile model, the company is betting that the next wave of digital adoption will not come from big cities, but from the country’s smaller towns and villages. And if its Banking Mitras have their way, the future of finance may arrive not through a bank branch, but across the counter of the local shop.
