MAM
HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India
Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.
The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.
The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.
Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”
The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.
The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
