MAM
Havells targets South Indian market in new festive campaign
Mumbai: Havells India, a Fast-Moving Electrical Goods (FMEG) major has launched a new version of the marketing campaign – ‘Saath ki Life, Sukoon ki Life’ focusing on its heavy-duty mixer grinder Hexo series.
The campaign has a refreshing take in addressing the additional preparation work required when extended families visit unannounced. It aims to establish the product superiority and reliability of the Hexo series over other mixer grinders making additional chores seem less intimidating.
The key messaging of the campaign is to convey ‘no matter how many guests arrive they will always feel small in number when you have Hexo mixer grinder by your side.’ The campaign shows a young couple entertaining a large number of family members visiting unannounced. But from Hexo’s perspective, the crowd seems small which is further creatively exaggerated by portraying them as small individuals, ultimately driving home the point of the series’ heavy-duty performance effortlessly.
Havells India’s president-electrical consumer durables Ravindra Singh Negi said, “The home appliance industry is a constantly evolving one with new products being launched to address the evolving consumer needs. The Hexo series is a heavy-duty mixer grinder range aimed to provide finer mixing, grinding, and food processing in the kitchen. With this campaign, we aim to further elaborate the essence of togetherness and family bonding with the ongoing messaging of ‘Saath ki Life, Sukoon ki Life’. It showcases that family time can be hassle-free and fun, with the help of the Hexo range.”
This campaign is a South-first campaign targeted at Southern markets to establish a deeper connection with the target audience. Launching the campaign during the T20 World Cup, Havells aims at capturing a larger crowd across all mediums – television, digital and social.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
