MAM
Havells targets South Indian market in new festive campaign
Mumbai: Havells India, a Fast-Moving Electrical Goods (FMEG) major has launched a new version of the marketing campaign – ‘Saath ki Life, Sukoon ki Life’ focusing on its heavy-duty mixer grinder Hexo series.
The campaign has a refreshing take in addressing the additional preparation work required when extended families visit unannounced. It aims to establish the product superiority and reliability of the Hexo series over other mixer grinders making additional chores seem less intimidating.
The key messaging of the campaign is to convey ‘no matter how many guests arrive they will always feel small in number when you have Hexo mixer grinder by your side.’ The campaign shows a young couple entertaining a large number of family members visiting unannounced. But from Hexo’s perspective, the crowd seems small which is further creatively exaggerated by portraying them as small individuals, ultimately driving home the point of the series’ heavy-duty performance effortlessly.
Havells India’s president-electrical consumer durables Ravindra Singh Negi said, “The home appliance industry is a constantly evolving one with new products being launched to address the evolving consumer needs. The Hexo series is a heavy-duty mixer grinder range aimed to provide finer mixing, grinding, and food processing in the kitchen. With this campaign, we aim to further elaborate the essence of togetherness and family bonding with the ongoing messaging of ‘Saath ki Life, Sukoon ki Life’. It showcases that family time can be hassle-free and fun, with the help of the Hexo range.”
This campaign is a South-first campaign targeted at Southern markets to establish a deeper connection with the target audience. Launching the campaign during the T20 World Cup, Havells aims at capturing a larger crowd across all mediums – television, digital and social.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
