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Havas Media ties up with Kerala-based IMC Advertising
MUMBAI: Havas Media Group, India, has entered into a strategic partnership with IMC Advertising, a Kerala-based advertising agency to strengthen its footprint in the southern market of India.
Established in 2002, IMC Advertising Pvt Ltd is based in one of the largest commercial city, Kozhikode (Calicut). The agency is led by A.V Bhanuprakash, Managing Director, Ummer Kutty C.T.P, Executive Director and Chairman M.P Ahammed. IMC’s current client base comprises Malabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court, Cosmos Sports & more, posing a strong regional foothold.
This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region. As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs 500 million), and further consolidating its presence in the south which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.
M. P. Ahammed commented, “IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”
Havas Media CEO – India and South Asia Anita Nayyar said, “Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region.”
“IMC Advertising will give us the access to knowledge & understanding of the local market which will further bolster our operations in the south,” added Mohit Joshi, Managing Director, Havas Media Group, India.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
