MAM
Havas Media International appoints Aga Giedroyc as Asia Pacific GM
MUMBAI: Havas Media International has appointed Aga Giedroyc as general manager for Asia Pacific.
The new role sees Giedroyc returning back to Havas Media International (formerly MPG International), where she spent three years between 2005 to 2008 based out of London office.
Giedroyc will work closely with the agency’s hubs in Singapore and Hong Kong to manage key international businesses that include Emirates, LG Electronics, Shangri-La Hotels, Accor and AXA Insurance. Her mandate includes managing international teams with a focus on delivering integrated media planning and communications solutions through Meaningful Connections planning process. She will be also be responsible for driving the integration of digital and specialised services and leading business development from existing and new clients.
Giedroyc will report directly to Havas Media International global CEO Jorge Irizar and will have a dual reporting in Asia Pacific reporting in to Havas Media Group Asia Pacific CEO Vishnu Mohan and Havas Media Group, Greater China CEO Christophe Cases.
An accomplished media professional with more than ten years in media communications industry, Giedroyc joins the agency with an expertise in managing regional and global clients, strategy counsel, integrated and multi-market media planning, buying & implementation, incorporating digital, network management and international operations.
Most recently, she was with OMD International, where she was responsible for managing the media business of ASICS and Cisco in EMEA region. Prior to this, she spent four years with UM International.
Mohan said, “The two regional hubs of Havas Media International in Singapore and Hong Kong have witnessed a major growth and expansion on the back of our big global wins in recent years. Aga has the right experience and attitude for this role and I have no doubt that she will prove to be a great asset to the international team.”
Cases added, “Aga comes across as a very enthusiastic and driven person and it is wonderful to have her on board. We are looking forward to working with her closely in Greater China to develop the full potential of the international businesses based out of the Hong Kong hub.”
Giedroyc said, “Joining Havas Media is like homecoming for me. I started my career with Havas Media International in London and am truly excited to be back. Asia Pacific is a region that I was very keen to experience professionally and the group’s entrepreneurial spirit and its integrated offering was a big attraction for me. I do hope to contribute to its success story in the region.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
