MAM
Havas Media Group strengthens team with three appointments
MUMBAI: Havas Media Group India has made some senior management appointments in keeping with its growth pace and new business acquisitions since the beginning of 2013.
In the light of the recently acquired LG business, the Havas Media Arena team has been strengthened with two key appointments. Love Guglani joins as vice president and Saurabh Bhatnagar joins as group account director-Digital. Their main mandate is to manage the LG business in keeping with the philosophy of being Digital at the core.
Besides this, Havas Media Delhi has appointed Roopali Sharma as vice president, to manage key clients like MTS which are on their growth phase.
 |
Commenting on the appointments Havas Media Group India and south Asia CEO Anita Nayyar said, “Our growth strategy needs the right people. All three have had illustrious careers and collectively bring in huge wealth of knowledge and experience.”
Love who has more than 12 years of experience across media agencies said, “Havas is looking at an aggressive growth path in India so I am glad to be here. I have worked with Anita Nayyar in the past – her passion and support is a fantastic proposition to drive a business, in addition to the working wavelength we share. My mandate presents opportunities and challenges. I look forward to giving brands, global or local a meaningful voice to further their business plans in India,” on his new role.
“Havas is a great opportunity and I am thrilled to be associated with great minds. I look forward to institute a richer, multi level digital experience for the clients and create new business associations in India. The expectations and challenges are big and I consider them as motivators to achieve greater results and growth”, said Saurabh Bhatnagar who comes with rich experience of 12+ years, most of which have been with digital.
On the move, Roopali said, “I look forward to an exciting and enriching career at Havas. My role and responsibility is to further strengthen our quality of work and lead the clients to more strategic directions helping them achieve their business goals. I look forward to working in this exciting and inspiring work place under the inspiring and always motivated leadership”. She has over 13 years of experience which spans across strategy, planning and buying.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
